Digital marketing has been a crucial marketing tactic across industries with multimedia messaging services (MMS) and short message services (SMS) being the most frequently used strategy. However, the rise in scams and phishing messages in recent years has led to consumer scepticism regarding the reliability of business messages, which has caused an adverse impact on promotion efficiency."Apart from providing a digital messaging portal for enterprises to deliver and manage marketing messages," said Mr Steve Ng, Managing Director, Commercial Group, HKT, "we also provide #SMS delivery service that adheres to the Short Message Service (SMS) Sender Registration Scheme of the Office of the Communications Authority (OFCA). By sending #SMS with a sender’s ID starting with a hashtag (‘#’), message recipients can easily recognise the sender’s credibility and feel at ease receiving promotional messages, enhancing the effectiveness of SMS marketing."
Enhance Business Communications with #SMS & #MMS
In recent years, Hong Kong has been inundated with a surge of scam messages. As a Registered SMS Service Provider of OFCA, HKT supports enterprises in delivering #SMS and #MMS to their target customers. This enhances cybersecurity protection and allows message recipients to quickly identify credibility through #SMS and #MMS, effectively safeguarding them against scams. Enterprises can also protect their brand image and ensure smoother execution of marketing campaigns.
In light of the recent surge in scams, HKT is committed to enhancing SMS security measures to safeguard brand credibility and ensure the utmost protection for our customers.
Unleash Marketing Potential of Business Messaging with All-round Digital Marketing Solutions
The digital messaging portal of HKT Enterprise Solutions | 1O1O supports high open-rate promotion campaigns such as #SMS and #MMS. The portal lets enterprises simultaneously send bulk marketing messages to multiple target customers, harnessing potential business opportunities. With the content approval and UAT functions, the portal enables a strict approval process before sending, ensuring data accuracy and offering message recipients a safe and professional experience. With high adaptability and flexibility, enterprises can also create highly impressive messages by attaching images or GIFs for sending #MMS besides #SMS. They can also schedule the delivery date and time or integrate with other digital systems via APIs for customised digital message delivery.
HKT Enterprise Solutions | 1O1O consistently enhances the portal to provide more personalised functionalities and intelligent services that cater to diverse marketing needs across industries. On the centralised dashboard of the digital messaging portal, enterprises can effortlessly manage and optimise their digital marketing strategies.
Maximise Marketing Impact with Generative AI
In addition to sending #SMS & #MMS, HKT Enterprise Solutions | 1O1O actively assists enterprises in implementing AI into their digital marketing efforts. This allows them to create digital marketing content more efficiently and maximise their return on investment. HKT Enterprise Solutions | 1O1O offers a range of AI Modern Workplace solutions, such as AI PCs, AI smartphones, AI Copilot, and remote collaboration tools, to enhance communication and collaboration among digital marketers. By harnessing the power of advanced GenerativeAI (GenAI) applications, marketers quickly generate engaging copy content that includes imaginative headlines, vibrant descriptions, and diverse promotional messages. Moreover, AI-powered mobile devices can generate images that perfectly match a company's brand style, improving employee productivity and the overall effectiveness of marketing campaigns. Enterprises can thereby plan for marketing campaigns rapidly and capture advantageous business opportunities.
Harnessing advanced generative AI, marketers can create promotional content more creatively and engagingly, infused with greater innovation and amusement.
Initiating More Digital Transformation Solutions for Industries
Besides digital marketing solutions, HKT Enterprise Solutions | 1O1O is dedicated to integrating AI, IoT, and other technologies, along with HKT's highly effective, stable, and secure 5G network. This integration allows HKT Enterprise Solutions | 1O1O to initiate diverse solutions that support digital transformation. Moving forward, HKT is committed to furthering the application of technologies and designing more digital solutions to support enterprises in enhancing operational efficiency and remaining competitive in the market.
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Source: ezone, 2 Aug 2024. Translated by 1O1O Corporate Solutions.